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Digital Marketing & Innovation - Blog
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10 Best Ways to Optimize Mobile Landing Pages

Mobile only continues to grow more important every year. Google’s recent rollout of a only emphasizes this point. It also helps to reinforce the notion that is deserving of a significant amount of marketers’ time and strategic efforts. The differences between a user landing on a...

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How to generate B2B leads with LinkedIn’s Sponsored InMail

  In the B2B space, marketing qualified leads are the metric of choice. Unfortunately, for marketing in B2B, the “qualified” part is what’s so difficult. While search engine optimization is great, we still don’t have demographic data we can use to organically target our persona. For paid search,...

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How to generate B2B leads with LinkedIn’s Sponsored InMail

  In the B2B space, marketing qualified leads are the metric of choice. Unfortunately, for marketing in B2B, the “qualified” part is what’s so difficult. While search engine optimization is great, we still don’t have demographic data we can use to organically target our persona. For paid search,...

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6 B2C Marketing Examples To Inspire Your B2B Campaign

In the B2B world, it’s often assumed there’s a wall between B2B and B2C. In the conventional thinking, B2B marketing doesn’t need to be exciting, interesting, or hip. After all, B2B decision-makers are serious people in gray suits who only value the bottom line. First, today’s B2B...

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Tips for Writing PPC Ads

Writing ads represents one of the key processes in set up of a account. This is due to the reason that your customers hardly see your keywords, ad groups or any of the campaign information except your ads. That is all in deciding a...

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How to Prequalify Traffic using PPC ads

How to Prequalify Traffic using PPC ads Landing Pages are the place to get your conversion. The traffic you acquire needs to be prequalified, meaning - the intent of the user needs to be defined for the method of acquisition. A great way to acquire prequalified traffic...

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Mastering Lead Conversion With a Team Approach

In the following interview, Thomas Brown, founder/owner of in Austin, Texas, discusses converting leads from online with success. Region Served: Texas Years in Real Estate: 20 Number of Offices: 3, with one to open in Dallas in 2019 Number of Agents: 55   What is the first action your team...

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